University Communications and Marketing

To view handouts and/or presentations from previous workshops, please follow the below links to helpful Web pages.

June 11, 2008 Universitywide Marketing Meeting featured presentations by Scott E. Bodfish, vice president for market research, Noel-Levitz,  on "Market Research on Kent State's Prospective Undergraduate Students"; Tom Neumann, associate vice president, University Communications and Marketing,  presented on "2009 Marketing Communications"; and Nick Moore, university graphic designer, presented on the guidelines for Excellence in Action. Choose from the below links for resources from the event:

• Market Research on KSU’s Prospective Undergraduate Students 
  • Handouts:
    • Mail Survey of High School Counselors
    • Telephone Survey of Undergraduate Inquiries
    • Telephone Survey of Parents of Undergraduate Inquiries
• 2009 Marketing Communications
  • Excellence in Action - Student Commercial 1
  • Excellence in Action - Student Commerical 2
  • Excellence in Action - Student Commerical 3
  • Excellence in Action - Student Commerical 4
• Guide to Excellence in Action
• Marketing Meeting Video - Part I
• Marketing Meeting Video - Part II

PDF Accessibility Workshop session, "Creating Accessible PDFs with Adobe Acrobat 7.0 Professional," provided the workflow and instructions for creating and testing Adobe PDF documents and PDF fillable forms for access by all users, including those using assistive technology and portable devices. Materials from the workshop include:

• Portable Document Format (PDF): Friend or Foe? Workshop Presentation
• Companion Notes for PDF Workshop Presentation
• The Guide for Creating Web-Accessible PDFs (Second Edition)

Fall 2005 Web Day was filled with workshops and tips to maximize your Web communications. View one of the PowerPoint presentations from the links below:

• So What Does Kentucky Have Over Ohio Other than the Derby? Accessible Web Sites; Find Out How Kent State Can Enter the Race
• Take Control of the Wheel: How to Drive Traffic to Your Web Site
• HITS: How Idiots Track Success of Web Sites – Find Out About Better Measures of Your Web Site’s Success
• Yes! You Can Build a Web Site or E-newsletter Without Knowing HTML or Spending Money: CommonSpot Overview
• Maximizing Kent State’s Electronic Communications

Spring 2005 workshop session, "Integrated Communications: Synergy and All That Jazz — Using Print Communications to Drive Traffic to Your Web Site and Making the Drive Worthwhile," included:

• Guide to Producing a Publication
• Basic Information About Online Newsletters
• Please Play in the Traffic — 10 Simple Tips
• PowerPoint Presentation

Fall 2004 workshop session "Visual Standards: New Guidelines for an Effective Visual Identity" included:

• Publications Process
• Check List for Publications Process
• Guidelines

Fall 2003 workshop sessions included:

• Demystifying the Proofing Process
• Targeted Advertising
• Working with the Media
• CD-ROM Projects to Support Marketing or Educational Efforts

Spring 2003 workshop sessions included:

• Developing and Maintaining Web Sites with CommonSpot
• Conducting Your Own Communications Audit
• Working with the Media

Fall 2002 workshop sessions included:

• Event Planning including publications and photography
• Web

Spring 2002 workshop sessions included:

• Key Messages
• Print Design and Newsletters
• Photography
• Web