NEW⇒   694 Million People Used the Internet in March, May 11, 2006
In the recent announcement of the launch of comScore World Metrix, by comScore, they included data representing 694 million people, age 15+, from countries that comprise 99 percent of the global Internet population.

NEW⇒ The State of the News Media 2006, March 22, 2006
The State of the News Media 2006 is the third in the Project on Excellence in Journalism's annual effort to provide a comprehensive look each year at the state of American journalism.


Study Explores Media Use Among Growing Ethnic Groups, March 22, 2006
As Canada's population becomes more diverse, traditional media measurement tools are becoming inadequate in their ability to provide an accurate read of audiences, according to a new study by Solutions Research Group, a Toronto-based market research firm.

Strategic Thinking UK Children Go Online: Final Report of Key Project Findings Sonia Livingstone and Magdalena Bober,  March 20, 2006
This 44-page report presents key findings of a United Kingdom (UK) based research project that surveyed children and youth to see how much or how little this group relies on the Internet for information. The project seeks to offer an assessment of online risks and opportunities that can help shape academic debates and policy frameworks for children and young people's Internet use. This two-year study is based on face-to-face surveys with 1,511 children (ages 9-19), 906 of their parents, and a series of focus group interviews.

Nielsen to Measure Video Audiences on All Platforms: News Strategy Responds to Media Buyers and Sellers' Demands, March 20, 2006
How the company that is the source of ratings data for the U.S will tackle tracking TV viewing online, in living rooms and on the go.


Time Magazine: The Multitasking Generation (pdf), March 20, 2006
They're emailing, IMing and downloading while writing the history essay.  What is all that digital juggling doing to kids' brains and their family life?

TV viewing changes as technology sweeps Leslie D'Monte / Mumbai March 16, 2006
Industry has come out with a six-point strategy to counter the challenges of media convergence.


Men and Women Equal Internet Viewers of News Content, March 15, 2006
A deeper drill down look at top current event and global news sites, including viewer demographics, advertisers, ad sizes and delivery types


While TV is First for News, Newspapers Are a Close Second, March 15, 2006
The results of a nationwide poll in January show that seven in 10 U.S. adults watch broadcast news and least several times a week and two in five adults say they listen to satellite radio programming or read a national newspaper as often.


Study: Search Engines As Popular As Content Pages (pdf), March 15, 2006
One finding suggests it is not crucial for marketers' sites to be at the very top of the list of the search results -- because consumers now frequently pore over multiple pages of those results they want to find.


 Slate Has 8 Million Readers, Honest, Or maybe it's 4 million. Which should you believe? February 27, 2006
...It's obvious why nobody trusts site rankings—the "official" numbers from Nielsen and comScore are often so far apart that you couldn't trust them even if you wanted to.  But site owners have a real stake in these numbers.  Advertisers use them to decide where to spend their budgets, and the inconsistent counts make buyers wary.

Ten Thousand Boomers a Day Turn Fifty, February 22, 2006
A recent release by The Media Audit shows that the number of men and women age 50 and over has increased from 44.6 million to 51.1 million in the past five years. Bob Jordan, president of I international Demographics, says "The figures are even more impressive when you consider that almost half of the total of 51.1 million men and women 50 and older are retired."

Truly A World Wide Web: Globe Going Digital, February 21, 2006
As the pace of modernization accelerates around the globe, so too has computer usage and access to the Internet, according to the latest Pew Global Attitudes poll. The survey found substantially more people using a computer and going online now than in 2002. And it is not just the young who are increasing their use of technology; in many countries computer use has accelerated most rapidly among people over 50.

Time-wise internet is not TV's equal, February 1, 2006
The internet may be the interloper of media in terms of share of ad dollars, capturing but a fraction of what goes to television, radio and newspapers.

Pick Influential Search Engine, February 2006
Findings from BIGresearch's latest Simultaneous Media Survey show that Yahoo! is the overall #1 search engine choice for most influential on purchase decisions and Google is number 4. Media influence and/or engagement are hot topics in today's ROI driven ad world concludes the report.

Teachers In the Living Room (PDF), February 2006
In recent years, there has been a big increase in new electronic media products for very young children, including those as young as one month old. A driving force behind this new market is the advertising and package labeling that makes claims about the educational benefits of specific products. A teacher in the Living Room? Educational Media for Babies, Toddlers, and Preschoolers examines the educational claims about commercially available educational media products (videos and DVDs, computer software, and video games) for very young children and what kind of research has been conducted to substantiate the educational claims.

AOL, iTunes and Yahoo!Music Capture eTuners, January 29, 2006
A drilldown look at online music destinations, viewer demographics, advertisers, ad types and sizes.