Reports and Studies
Reports and Studies
NEW⇒ Price Waterhouse Coopers' "The Rise of Lifestyle Media -- Achieving Success in the Digital Convergence Era"
Study urges immediate nurturng of multi-device, multi-tasking video consumers
NEW⇒ MediaPulse: Measuring the Media in Kids' Lives (pdf)
MediaPulse is a joint project of the Media Awareness Network (MNet) and the Canadian Paediatric Society (CPS). The initiative, launched in 2003, aims to raise awareness among health-care professionals of the influence of media on the healthy development of children and youth.
NEW⇒ Truly A World Wide Web: Globe Going Digital
As the pace of modernization accelerates around the globe, so too has computer usage and access to the Internet, according to the latest Pew Global Attitudes poll. The survey found substantially more people using a computer and going online now than in 2002. And it is not just the young who are increasing their use of technology; in many countries computer use has accelerated most rapidly among people over 50.View the report -- Truly A World Wide Web: Globe Going Digital (2005 Pew Global Attitudes Survey, PDF)
Horizon Report, 2006 Edition (PDF, 32 pgs)
The annual Horizon Report describes the continuing work of the NMC's Horizon Project, a research-oriented effort that seeks to identify and describe emerging technologies likely to have a large impact on teaching, learning, or creative expression within higher education.PEW Internet & American Life Project
The Strength of Internet Ties (PDF, 65 pgs)
January 25, 2006
The internet and email aid users in maintaining their social networks and provide pathways to help when people face big decisions.Reinventing the Newspaper for Young Adults
Readership Institute, (PDF) April 2005
It's the question on every newspaper person's mind: can you reinvent your core newspaper–especially its hard news content–to attract younger adult readers, or is the "mother ship" a lost cause? Based on results from two RI studies at the Star Tribune in Minnesota, we urge you not to succumb to the doomsday scenario. You can engage this group-if you're prepared to fundamentally rethink your news choices and the way you present news and advertising content. We call this approach "editing for experience."ASME/MPA: Highlights from the Magazine Reader Experience Study, January 2004
(PDF, 38 pgs) http://www.magazine.org/content/files/reader_study.pdf
(PDF, 38 pgs) http://www.magazine.org/content/files/section2/pdf
Many advertisers are trying to get beyond eyeballs – to understand how the quality and environment of a medium enhances advertising. They seek a measure of media engagement, involvement, and connection (which, for magazines, results in two forms of measurement – based on audience and circulation). The implication...to understand consumer connections media must focus on how consumers experience their products. Study includes 39 identified reader experiences and their descriptors that drive usage.