MISSION

Balancing industry’s immediate need for information about media mindsets and emerging professional concerns about being responsive to the public’s use of new media in becoming informed

CURRENT ISSUES

·               Best new media practices ·               The public’s need to know ·               Implications of current dissemination practices ·               Impact of convergence ·               Industry attitudes ·               New media issues

ORIGINAL RESEARCH

·               Generational divide ·               Language of new media ·               Changing relationships among users and producers

RATIONALE

·               New media "report cards" on news organizations ·               Impact of market trends on new media and on news  organizations.  Use of new media by various cohorts.

RESEARCH TOOLS

·               Compilations of existing research ·               Applications for past and current research ·               Assessment of new media use